Experience marketing that evolves with you—crafted by data, powered by innovation.
Positioned around collective intelligence just as AI tools began dominating the space
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Dependent on physical installations at a time when workplaces were empty
Discover moreThe product’s environment was disrupted by two major shifts: COVID-19 eliminated physical collaboration spaces and accelerated remote work, while the rise of AI changed expectations toward automated insights and faster decision-making.
The platform depended on physical installations and in-person collaboration while lacking remote accessibility and AI capabilities, making it structurally misaligned with evolving organizational practices.
Post-pandemic work culture shifted toward remote and hybrid collaboration with faster decision cycles, increasing reliance on AI tools and reducing the role of human collective deliberation.
AI assistants, analytics platforms, and remote-first SaaS collaboration tools quickly filled the gap by offering scalable, cloud-based solutions designed for distributed teams.
After identifying the structural challenges affecting the product, our objective was to understand the broader context behind its decline and define a strategy to restore its relevance. Rather than immediately proposing solutions, we followed a structured process focused on analyzing the market, understanding evolving user behaviors, and redefining the product’s strategic positioning.
See more workWe began by analyzing factors that reshaped the product’s environment, the impact of COVID-19 on physical collaboration and the emergence of AI in decision-making processes.
Next, we conducted a detailed audit of the platform’s architecture, dependencies, and real-world usage.
Based on these insights, we worked on redefining the product’s role within modern organizational workflows.
A short research document analyzing how COVID and the rise of AI reshaped collaboration practices and decision-making processes in organizations.
A technical and strategic analysis of the platform’s structure and dependencies.
A visual breakdown of how teams interacted with the platform before and after the shift toward remote work.
A research overview of new tools replacing or competing with the product.
A strategic document redefining how the product should be perceived in the market.
A forward-looking plan outlining how the platform could evolve to adapt to new collaboration models.
See how we’ve helped brands grow and succeed.
Multiple research phases led to a brand positionning proposition. We achived market studies, technology research, competition study, future proof study, target user behaviour, future user trends, and we implemented the strategy accordingly.
Studying the target users allowed us to understand what made them tick with the actual product and what could be their needs in the future according to their fields of work. For this we researched their personas, Journey maps, Impact maps, User flows, and a spreading plan in their institutions.
A mix of creators, developers, and marketers - working together to build digital experiences that drive real results.
Big ideas, clear plans, and thinking solutions.
Clean code, reliable builds, and scalable solutions.
Smart campaigns, results, and ideas that connect.
